What Do I Wear to This Thing?

After last year’s breakout campaign redefined Men’s Wearhouse’s image for the next generation of consumers–driving a double-digit increase in awareness and a significant increase in consideration–the brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men’s Wearhouse as the ultimate solution to the everyday style dilemmas men actually care about.

For decades, Men’s Wearhouse has helped guys dress for life’s big moments, but let’s be honest—most men aren’t always thinking about fashion. They just want to know what to wear and where to get it. Party Land taps into that universal truth in this campaign, using humor to spotlight the real-life stress of getting dressed and how Men’s Wearhouse makes it effortless to get it right, no matter the occasion.

Following the success of last year’s repositioning effort and comedic ad campaign, Men’s Wearhouse expanded its partnership with Party Land from a project-based collaboration to its official Agency of Record to keep the momentum going. This campaign pushes the brand transformation and comedy further, delivering three distinct :30 spots, a cast of established comedic talent, and bolder humor that pushes the category’s boundaries.

While men’s fashion advertising has traditionally played it safe with perfectly dressed and styled models in predictable situations, Party Land has tapped into a proven consumer preference for humor, helping Men’s Wearhouse not only stand out but continue shifting perceptions of the brand. According to Oracle, 90% of people are more likely to remember ads that are funny, and 72% say they would choose a humorous brand.

From Suits to Everyday Solutions - A Brand That Actually Gets It
While Men’s Wearhouse is still a leader in the U.S. tailored clothing market, it’s also the place to get everything else guys need–dress shirts, polos, chinos, sneakers, even shorts.

Last year’s campaign was all about confidence, and this year’s work shifts the focus to solutions. Rather than just making men feel good in their clothes, Men’s Wearhouse is tackling a more relatable reality: most guys don’t want to think about fashion, they just need to know what to wear and where to get it. Men’s Wearhouse makes it easy with 600+ locations nationwide, so help is always nearby from sales associates who actually know what they’re talking about and provide expert tailoring.

A Campaign Rooted in Real Life (and Real Emotion)
The campaign centers on Zach, played by actor and Groundlings company member Chris Kleckner, an everyday guy navigating the minefield of social dress codes. Whether it’s showing up appropriately dressed for his sister’s 40th birthday party, figuring out the “right” level of casual for a neighborhood BBQ, or sweating (literally) over how to survive a summer wedding in a suit, Men’s Wearhouse has his back with the perfect fit, expert guidance, and a stress-free way to get it right.

Beyond the creative approach, the campaign itself is a comedy showcase, starring Kleckner, Greg Cromer, Katie Walder, and Beth Dover—talent frequently seen at Los Angeles improv institutions like The Groundlings. With its self-awareness and sharp writing, it stands out in a category that often follows a well-worn path. Directed by Peter Martin, the spots feel more like short comedy sketches than traditional menswear ads–because the category doesn’t need another slow-motion shot of a guy adjusting his cufflinks.

The “Love the Way You Look” campaign is rolling out nationwide across broadcast, connected TV, social, and digital platforms this Spring.