Description
Golfer performs their own quirky rituals on the green. When asked, “What are you doing?” he nonchalantly reply things like, “studying the effects of environmental elements on the human genome.” The announcer then explains the premise, giving the character — and the viewer — permission to continue doing what they’re doing, because after all, they’re investing with American Century, so they’re already doing everything they can for themselves and the world around them, so they can go ahead and live a little.
This professional campaign titled 'What are you doing?' was published in United States in July, 2024. It was created for the brand: American Century Investments, by ad agency: Tiny. This Digital and Film media campaign is related to the Finance industry and contains 1 media asset. It was submitted 3 months ago by Director: Evan Silver of evan-silver.com.
Credits
Client: American Century Investments
Title: What the Putts
Director: Evan Silver
Prod Company: Reform School
Executive Producer: Ryan Ennis
Producer: Aaron Rosenbloom
...
Agency: TiNY
PARTNER/CCO: Mike Rovner
PARTNER/CCO: Tom Christmann
PARTNER/PRESIDENT: Michael Stoopack
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Cinematographer: Doug Chamberlain
Production Designer: Shauna Wilcox
Assistant Director: Jabu Brown
Editor/VFX: Tina Mintus
Edit House: KYLE NYC
MALE PUTTER: Randy McDowell
