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Aura

What Are the Odds

Agency: Arnold Worldwide

Description

Aura, the leader in intelligent safety, and Aura Board member Robert Downey Jr. today launched a public service campaign to grow awareness of the online crime crisis in America. To kick off efforts and mark the beginning of Cybersecurity Awareness Month, Downey will debut a commercial spot on his social media channels. The spot aims to educate consumers on the risk of online crime, leveraging a new, shocking statistic: the odds of falling victim to online crime in America are 1 in 41.

"The odds are so high, it's clear people need help now," said Hari Ravichandran, founder and CEO of Aura. "Last year, Americans lost $10.3 billion to online crime, and the crisis is only getting worse, so we determined we needed to make free support easily accessible to families, as soon as possible."

As part of the campaign, Aura is launching a new, free online safety resource center for all Americans – available starting this week via Aura.com — that provides visitors with step-by-step instructions to help resolve instances of online crime. Beyond instructional articles and directories to available web resources, Aura will debut an AI-enabled chat tool that will provide personalized support to individuals struggling to resolve a digital crime. Finally, Aura will be making free appointments with its highly experienced White Glove Resolution Team available to non-members, should anyone require more hands-on help.

What Are the Odds?

In the brand's new creative spot titled "What Are the Odds?," Downey delves into the reality of being affected by online crime, as compared to other far less likely occurrences that have established themselves as instinctual fears, such as being in a plane crash or routine surgery.

The spot was developed in partnership with Arnold Worldwide, a Havas Creative Group Company.

This professional campaign titled 'What Are the Odds' was published in United States in October, 2023. It was created for the brand: Aura, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 5 months ago.

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