What A Ride

Agency: Two by Four


Wrangler, the genuine source for comfortable jeans and western apparel, celebrates 75-years of outfitting the West in a new multimedia ad campaign honoring the Western way of life and tipping their cowboy hat to the legions of loyal customers who have come along for the ride.

The ad is an extension of their ‘For the Ride of Life’ campaign and was created by long-time agency partner Two by Four, the independent, full-service ad agency who has been agency partner for the brand since 1999. Media elements include broadcast video, online, digital, print, OOH, social and radio.

This professional campaign titled 'What A Ride' was published in United States in July, 2022. It was created for the brand: Wrangler, by ad agency: Two by Four. This 360° medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 year ago.


Client: Wrangler
Campaign Title: What A Ride
Agency: Two by Four
Agency Location: Chicago

Chief Creative Officer: Adam VonOhlen
Executive Creative Director/Copywriter: Bill Lindsey
Creative Director/s: Brad DeMarea
Producer: Annie Tsikretsis

Account Director: Amy Corbett

Production Companies: Wildhorse Motion (Time Endsley) and Ping Pictures (John Pingry)

Editorial Company: Two by Four
Editor: Harrison Raybuck
Producer: Annie Tsikretsis

Below are the western stars, in the order and times they appear in the 1:40 length spot:

· 0:5 – Jerome Davis
o Champion Bull Rider turned Stock Contractor

· 0:14 – George Strait
o Country Music Legend

· 0:20 – Stetson Wright
o 3X All Around World Champion

· 0:29 – Cody Johnson
o Country Music Star

· 0:32 – Justine Garcilazo
o Rope Artist

· 0:36 – Piper Yule
o Trick Rider

· 0:43 – Stetson Wright

· 0:47 – Chris Douglas
o Photographer

· 0:53 – Bob Tallman
o Legendary Rodeo Announcer

· 0:56 – Cody Johnson

· 1:01 – Tomas Garcilazo
o Trick Rider

· 1:03 – Tammy Pate
o Equestrian

· 1:09 – Tiffany Davis
o Stock Contractor

· 1:17 – Bob Tallman

· 1:18 – Charles Sampson
o Bull Rider

· 1:22 – Marcos Costa
o Tie Down Roper

· 1:26 – Jim Pickens
o Team Roper / Actor

· 1:32 – George Strait


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