As we all isolate ourselves for COVID-19 quarantines, it’s opened up the discussion about what a lack of community and connection can do to our mental health. But what if the communities that make us feel seen and safe were less visible to begin with? In 2019, only 4% of the general U.S. population said they had considered suicide in the past 12 months, while 48% of trans people had. Trans Lifeline and Leo Burnett have joined forces to address this crisis of isolation.
On Trans Day of Visibility, #WeSeeUs will launch across social media. As trans and nonbinary influencers share their stories of being seen and seeing others, they’ll prompt their followers to share their stories and use #WeSeeUs. No one should feel isolated because of their identity, and in a time where social distancing and telecommunications are of the utmost importance #WeSeeUs shows just how great the impact can be when we have the strength to share and the vulnerability to express ourselves.
This professional campaign titled '#WeSeeUs' was published in United States in April, 2020. It was created for the brand: Trans Lifeline, by ad agency: Leo Burnett. This Digital medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 2 years ago.
Advertising Agency: Leo Burnett, USA