Millennials have less lex than previous generations but when they do have sex, fewer of them use protection. How can Durex encourage young adults to have safe sex? Durex presents Wellnex, the first app that converts your bed into a gym. Through Wellnex you can design a personalize and guided entertainment plan to get in shape by having safe sex.
This student campaign titled 'Wellnex: No Sex, No Gain' was published in Mexico in October, 2018. It was created for the brand: Durex, by ad school: Miami Ad School. This Print medium campaign is related to the Health industry and contains 4 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Mexico City, Mexico
Art Directors / Copywriters: Hanna Choi, Catarina Barcala, Xavi Ocaña