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Puma

Welcome Unbored

Agency: LaFourmi

Description

NEYMAR JR, KINGSLEY COMAN, LAMELO BALL AND ROMEO BECKHAM JOIN THE PUMA FAM IN THE SLIPSTREAM SHUTTLE.

In 2022, PUMA is reviving an icon of the 80s and 90s.

Launched to high school and college basketball players in the US by PUMA, the model was available in many university colors and drew attention on the courts thanks to its advanced stability and cushioning, the famous ANTI SHOCK SYSTEM. The variety of colors captivated a broader population than just those in the basketball community, and spread through American streets from ‘88 through the early 90s.

With the models The Beast, which mixes leather and fake fur, and Slipstream Snake, which imitates snake skin, the model wins over the very demanding Japanese public, and becomes an emblem in the country.

In 2021 and 2022, the brand releases the historic model, reinvented, but still with the silhouette that has spanned all these decades. While Slipstream has conquered American and Japanese youth at different times, the brand wants to make it into a leader in its category, and conquer the "Sneaker heads" around the planet. Kids born after 2000 who grew up with the sneaker culture, and who look to icons of the past.

For the international relaunch, PUMA turned to agency LAFOURMI who created the concept of “Welcome Unbored”.

Bringing together no fewer than 12 ambassadors from different worlds, from athletes to, singers and influencers, the PUMA Fam is setting out on an incredible journey!

This professional campaign titled 'Welcome Unbored' was published in United States in June, 2022. It was created for the brand: Puma, by ad agency: LaFourmi. This 360° medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted 4 months ago.

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