Zambezi's new brand platform for Traeger Grills, “Welcome to the Traegerhood,” shows how the brand's products can bring grilling fanatics together to share in a more flavorful way of life that Traeger Grills can uniquely provide. This platform speaks to an audience of grillers who view fulfillment and flavor as a way of life worth investing in. This new campaign was inspired by the unexpected arrival of COVID-19 and conveys the key message: You don't have to go out for great food; you just have to go outside. This includes digital banners which leveraged the brand’s library of video assets and the collective of Traeger influencers who created content with their cell phones. The digital campaign will include 36 unique video assets that will continue to roll out on social media channels, YouTube, Amazon, Verizon Media Group and other key digital platforms.
This professional campaign titled 'Welcome to the Traegerhood' was published in United States in May, 2020. It was created for the brand: Traeger Grills, by ad agency: Zambezi. This Digital medium campaign is related to the House, Garden industry and contains 4 media assets. It was submitted about 2 years ago by Communications Specialist: Erica Greenfield of Kempner Communications.
Advertising Agency: Zambezi, Culver City, United States of America