Tesco Mobile

Welcome to the Helpful Network

Agency: BBH London


Tesco Mobile is launching a new 360 campaign in a bid to position the brand as the most helpful network in the UK.

The campaign, created by BBH London, playfully brings to life the idea of helpfulness in a surprising and comedic way.
Tesco Mobile has always prided itself on being the helpful network. And with consumers now more than ever feeling the financial strain, it felt like the perfect time to give the nation a positive reminder that Tesco Mobile is here to offer more help than you’d expect.

The film sees the return of Tesco Mobile’s trusted trolley. This time, our hero is on a mission to help a man who has fallen into a well. Set to the soundtrack of Glenn Frey’s ‘The Heat is On’, the spot follows the trolley as it races against time, across the countryside, diving into rivers and through flocks of sheep, until finally it gets the help it needs from a trusty Tesco Mobile colleague.

The Print and OOH work follows along the same theme, positioning Tesco Mobile as ‘the network that gives a sausage’, highlighting the helpful benefits of Tesco Mobile.

The campaign will premiere on Prime-time TV slots in the UK on Friday 7th April and run for two months across TVC, BVOD, Social, Print, OOH and Radio. Media planning and buying was handled by EssenceMediacom.

This professional campaign titled 'Welcome to the Helpful Network' was published in United Kingdom in April, 2023. It was created for the brand: Tesco Mobile, by ad agency: BBH London. This 360° medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 1 year ago.


Tesco Mobile Credits:

CCO: Rachel Swift
Head of Brand & Comms: Emma Herridge
Comms Planning & Campaigns Lead: Zea Westwick
Campaign Manager: Shadyn Nikzad
Campaign Executive: Carolina Molina

BBH Credits:

CCO: Alex Grieve
Executive Creative Director: Helen Rhodes
Creative Director: Uche Ezugwu
Creative Leads: Neil Clarke & Jay Phillips
Copywriter: Claire Becker
Senior Strategist: Laura Casado Cisa
Strategy Director: Dean Matthewson
Business Lead: Sarah Rodrigues
Account Director: Keren Jones
Account Manager: Madeleine McCarthy
Account Executive: Joe Clark
Senior Film Producer: Michael Hanney
Assistant Producer: Tina Mwazange
Print Producer: Amy Grady

Production Credits:

Production Company: Stink
Director: Traktor
EP: Andrew Levene & Jon Chads
Producer: Ben Roberts
Production Manager: Polly Leach
DOP: Sophie Winqvist Loggins
Art Director: Chico Oliveira
Local Service Company Producer: Nick Roycroft @ Page Productions

Editor: David Webb @ Final Cut
Colourist: Luke Morrison @ Electric Theatre Collective
Sound: Sam Ashwell @ 750mph
Post Production: Electric Theatre Collective
Post Production Producer: Matt Williams
Music Supervision: Black Sheep Music
Music: The Heat is On - Glenn Frey

Media credits:
EssenceMediacom Partner: James Parnum
EssenceMediacom Business Director: Laurel Phillips
EssenceMediacom Senior Associate Director: Nicola Evans
EssenceMediacom AV Associate Director: Nicholas Goodeve-Docker
EssenceMediacom Digital Account Director: Helena Ojakovoh
EssenceMediacom Digital Planner Buyer: Christal Chong
EssenceMediacom Audio Senior Associate Director: Luke Turner
EssenceMediacom Audio Account Director: Taylor Shirley
EssenceMediacom Publishing Manager: Laurence Yates
Kinetic OOH Account Manager: Alice Tullett


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