Description
In an age where “smart” is often equated with noise, complexity, and control, HUAWEI offers a different perspective.
“Welcome Back To Nature” reframes the smart home as a space of reconnection. A place where technology serves not to dominate nature, but to reintroduce it—quietly, respectfully, and seamlessly.
The film is composed as a soft journey through subtle natural cues: filtered air, gentle breeze, controlled humidity, and undisturbed stillness. Each moment is grounded in the human senses—sight, sound, breath.
Because in a brilliant home, the most intelligent thing we can do is listen.
Directed with minimalism. Written with empathy. Designed with silence in mind.
Because every time we return home, we return to the world.
This professional campaign titled 'Welcome Back To Nature' was published in China in April, 2025. It was created for the brand: Huawei, by ad agency: think & action. This Film medium campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted about 2 months ago by CEO: THINK & ACTION of THINK & ACTION.
Credits
Director / Copywriter: Zhang Qu (Quentin)
Executive Creative Director: Zhang Qu (Quentin)
Client: HUAWEI
Production House: HeiKaiMai
Director: Zhang Qu
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EP Group
Executive Producer: Nick Li Pin
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Director Crew
1st Assistant Director: Eve
Assistant Director: Cheng Yueqi
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Producer Crew
Production Manager: Huai
Line Producer: Yita
Coordinator: Jia Hui
Runner: Zhou Jian
Vehicle Team: Lao Xie
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Camera & Gaffer Crew
Equipment Company: Yang Xun
Director of Photography: Shen Yang
1st Camera Assistant: Xiao Gao
Grip / Dolly Man: Gao Ju
Gaffer: A Biao
Qtake & DIT: Sun Haichen
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Art Crew
Art Director: Chen Ao
Assistant Art Designer: Ivey
Props Master: Fu Tianci
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Styling
Stylist: Liang Na
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Cast Crew
Casting: Jia Wei
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Postproduction
Post Producer: Xiao Wei
Editor: Ou Jie
Online: Wu Xia
Colorist (TC): Jiang A Gua
CG / 3D: Wu Xia / Six Studio
Sound Design: Dong An
Mixer: Dong An
