We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.
This professional campaign titled 'We welcome a new client' was published in Poland in August, 2013. It was created for the brands: Brand 24 and IKEA, . This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 9 years ago.
Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski