ADVERTISING

IKEA Brand 24

We welcome a new client

Description

We (Brand24) wanted to welcome a new client (IKEA Poland) to our family. Instead of creating another boring press release, we decided to create a video featuring our company's founders in pretty unusual situation. We also wanted to prove you can do something valuable with a small budget and time-frame. Results: 54 000 Youtube views in first two days. It became top 10 most popular and most shared videos in Poland. Video shares increased IKEA buzz by over 350%. With 99% positive opinions, it has become one of the most successful viral campaigns in Poland.

This professional campaign titled 'We welcome a new client' was published in Poland in August, 2013. It was created for the brands: Brand 24 and IKEA, . This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: Brand24
Creative Director: Michal Sadowski
Copywriters: Michal Sadowski, Karol Wnukiewicz
Film Director: Dariusz Majewski

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.