Description
Fay Tissues wanted to celebrate women in a tangible and different way. As a brand that caters to mostly women, we wanted them to feel represented. As part of us and since International Women's Day was coming up, we decided to show all our customers how much they mean to us and that we saw them for who they were and celebrated them.
We developed a new line of Facial Tissues with six unique designs representing different women in Kenya - celebrating their energy and uniqueness.
These six facial tissue packages went live in store on March 8th (International Women's Day) and were covered online, receiving positive feedback on the colourful vibes and representation.
This professional campaign titled 'We See You' was published in Kenya in March, 2024. It was created for the brand: KimFay, by ad agency: Yellow Agency. This Content and Design media campaign is related to the Household Products industry and contains 5 media assets. It was submitted 10 months ago.
Credits
Advertising Agency: Yellow Agency, Nairobi, Kenya
Creative Director: Almudin Esmail
Art Direction: Nikki Sehmi
