We See It Too

Agency: BUNTIN


There's a lifetime of memories to be made. At Trex, we see it too.
As Trex Company’s lead brand and advertising partner, BUNTIN worked hand in hand with the leading composite decking company to create a new advertising campaign infused with humanity and warmth at every touchpoint. Centered around the relatable and emotional story of a dad and daughter’s special connection, the campaign dramatizes the idea, “At Trex, we see it too.” The effort seeks to counter the fact that over the past few years, the entire composite decking category has become synonymous with functional messaging and promoting the benefits of composite vs. wood. As the undisputed category leader when it comes to these functional attributes, Trex is the only brand with the ability to find distinction in this sea of sameness through emotional connections.

This professional campaign titled 'We See It Too' was published in United States in January, 2022. It was created for the brand: Trex, by ad agency: BUNTIN. This Integrated medium campaign is related to the House, Garden and Recreation, Leisure industries and contains 1 media asset. It was submitted 5 months ago by EVP, Director of Strategic Initiatives: Brian Harkness of The Buntin Group.


Advertising Agency: BUNTIN, Nashville, United States of America

Rancho Vignola
Strong National...


iStock Essentials

Tyrannosaurus rex foot print. T-...

Artist: great99 studio

iStock Signature

Giant dinosaur: T-rex

Artist: Denzorr

iStock Signature

Tyrannosaurus rex

Artist: JoeLena

iStock Essentials

Cartoon jurassic predator tyrann...

Artist: Veronika Oliinyk

iStock Essentials


Artist: para827

iStock Signature


Artist: Becart

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.