Description
The latest campaign, “We Run Together,” from HVAC manufacturer Trane and its creative AOR, Indianapolis-based Young & Laramore, designed to show a new generation of homeowners that Trane is the only HVAC brand that can keep up with their busy lives.
The campaign follows the busy lives of homeowners and parallels that busy-ness with endless rounds of extreme testing in the Trane testing lab—demonstrating the true benefit of Trane’s unstoppable equipment and how it provides users with the most reliable HVAC performance. In “We Run Together”, Y&L shows that unstoppable doesn’t just describe how Trane products perform in the testing lab. Trane HVAC systems can withstand anything you throw at them—in a lab and in real life. Trane is made for people who don’t settle for good enough—and Trane products are uniquely suited to run alongside those whose lives never stop.
This professional campaign titled 'We Run Together' was published in United States in March, 2022. It was created for the brand: Trane, by ad agency: Young & Laramore. This Integrated medium campaign is related to the House, Garden and Other industries and contains 4 media assets. It was submitted about 2 years ago.
Credits
Agency: Young & Laramore
Executive Creative Director, Principal: Carolyn Hadlock
Group Creative Director, Principal: Bryan Judkins
Creative Director: Scott King
Associate Creative Director: Dan Shearin
Associate Creative Director: Jeff Vitkun
Art Director: Derek Hulsey
CEO, President + Chief Strategy Officer: Tom Denari
VP, Account Management + Group Account Director: Nick Prihoda
Director, Consumer Insights & Analytics: Kari O’Neill
Associate Account Director: Cory Schneider
Senior Account Manager: Grace Gibbons
Associate Account Manager: Kinsey Whitt
Vice President, EchoPoint Media: Shannon Quinn
Media Supervisor: Hannah Lane
Media Planner / Buyer: Gabi Calzada
Integrated Producer: Betsy Beale
Production Company: Moxie Pictures
CEO / Executive Producer: Robert Fernandez
Head of Production: Jodi Fisher
Producer: Oliver van Beek
Director: Travis Hanour
Director of Photography: Peter Konczal
Editorial: Exile
Editor: Matt Murphy
Executive Producer: Jennifer Locke
Managing Director / EP: CL Kumpata
Original Music: Gavin Little/Echolab
Sound Design: Gavin Little/Echolab
Mix House: Lime Studios
Engineer: Zac Fisher
Print Photographer: Geoffrey Knott
