Breast Cancer Awareness

We're Stronger Together

Agency: Raison D'Être


An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here:

This professional campaign titled 'We're Stronger Together' was published in United States in October, 2013. It was created for the brand: Breast Cancer Awareness, by ad agency: Raison D'Être. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 10 years ago.


Advertising Agency: Raison D'Être, New York, USA


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