North Carolina Craft Brewers Guild

We’re a Beer State

Agency: BooneOakley


In a campaign directed to North Carolina’s bitterly divided state legislature, print, direct mail, and online advertising redraws the state’s political map using 147 pint classes of actual North Carolina craft brews. The state is about to take up a bill to modernize its brewery laws, and the advertising goal is to sidestep the usual red/blue divide, and get legislators to consider the issue in less partisan shades of straw, wheat, amber, tan and brown.

This professional campaign titled 'We’re a Beer State' was published in United States in April, 2017. It was created for the brand: North Carolina Craft Brewers Guild, by ad agency: BooneOakley. This Print medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 6 years ago.


Advertising Agency: BooneOakley, Charlotte, USA
Creative Directors: David Oakley, Jim Mountjoy
Art Director: Laura Beebe
Copywriter: Steve Lasch
Photographer: Matt Lee


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