Farmers Insurance joins “Sesame Street’s” 50th anniversary celebration with a new campaign that debuted September 9, which integrates the iconic show’s characters into the world of Farmers “We Know From Experience” initiative. There are three new commercials created by agency of record, RPA, for this special series, two of which feature real-life Farmers claims reenacted with “Sesame Street’s” familiar furry faces. Spots will air on broadcast networks such as NBC and CBS during college football, MLB and NFL games, in-theater and will also be supported digitally with presence on Hulu and Buzzfeed, placed by media agency Zenith. Additionally, there is a large social and digital effort to help drive traffic to a unique “Sesame Street”-themed Farmers landing page where viewers can find videos and behind-the-scenes photos.
This professional campaign titled 'We Know From Experience' was published in United States in September, 2019. It was created for the brands: Farmers Insurance and Sesame Street, by ad agency: RPA. This Film medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted over 3 years ago by VP, PR director: Britt McColl of RPA.
Advertising Agency: RPA, USA
Production Company: Station Film
Sound Design & Final Mix: Lime Studios
Director: Seyi Peter-Thomas