New Balance

We Got Now

Agency: VMLY&R


New Balance unveils the latest instalment of its global ‘We Got Now’ campaign. The 60-second spot features two-time NBA Champion Kawhi Leonard, singer-songwriter IU, England football players Raheem Sterling and Bukayo Saka and New Balance’s newest ambassador, Grammy-nominated artist Jack Harlow.

The video features a series of vignettes, each spotlighting the faces shaping the ‘now’ in the worlds of sport and culture. The new spot is intended to highlight the joy of their craft in everyday moments - not just when they’re on the world’s biggest stages.

This professional campaign titled 'We Got Now' was published in United Kingdom and United States in June, 2022. It was created for the brand: New Balance, by ad agency: VMLY&R. This Film medium campaign is related to the Fashion and Sports industries and contains 1 media asset. It was submitted about 2 years ago by Associate Director, Communications: Billi Hatfield of VML.


Client: New Balance

Agency: VMLY&R

Production Company: Smuggler London
Director: Similar But Different
Executive Producer: Tom Knight
Director of Photography: Tristan Chenais
Producers: Tessa Mitchell & Luca Chapman
Production Manager: Sidney Arthur

Edit: Trim
Senior Editor: Ed Hanbury
Edit Assistant: Lorna Searl
Executive Producer: Ella Sedgwick

Sound Studio: GCRS
Senior Sound Designer: Tom Pugh
Senior Audio Producer: Molly Butcher

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