We Get Your Pet

If you’ve ever owned a pet, you know that every single animal has their thing.
From a stop at the perfect pee spot on a walk to a deeply felt connection with a tattered stuffed animal, these small but important aspects of the daily routine are critical.
It’s exactly these quirks and obsessions that take center stage in a new campaign from Rover and its creative agency, Orchard.

Titled, “We Get Your Pet,” the new campaign tells three stories, each highlighting a unique obsession of a different pet.

“In Buck’s Pee Spot,” we learn about the very specific trash can that Buck, a small dog, has to pass on all of his walks.

In “Nash’s Bunny,” we’re introduced to, well, Nash’s bunny. A lovable pup’s most important thing in the whole world.

And in “Cookie’s Bubble,” we learn about a cat’s unique obsession over the fleeting power of a simple bubble.
Each tale ends with a declaration of why these items are so important to a pet.

Through a mix of warmth and humor, these stories highlight that sitters or walkers on Rover understand your pet's unique love language, ensuring their routine remains uninterrupted while you’re away.
The idea started with a simple brief - help Rover build trust. The Orchard team realized that the fastest way to get there was to make an emotional connection with pet owners.
The result was a series of love letters to the little things that factor so largely into the daily lives of pets and owners.
The campaign debuts nationally this week, including all three films and shorter (:15) alternate versions of each story airing across YouTube, OTT and social media.

Directed by Christine Santora, who’s known for her comedic campaigns for Heinz Ketchup, Kraft Mayo, and others, brought a perfectly sly and warm tone to the spots, celebrating each pet authentically, while also eliciting a laugh.