While many Canadians are familiar with Interac products (1), using them an average of 18 million times a day, they don’t necessarily understand what Interac does. The latest brand campaign wants to change that by reintroducing Interac as the digital authentication and payments technology company behind products like Interac® Debit and Interac e-Transfer®, and a suite of identity verification products.
The ‘We Geek Out’ campaign builds on the Interac InLife™ brand platform and shows how Interac helps simplify the complicated so Canadians can get more out of life. It is anchored by a lighthearted spot featuring the hero, a fictional Interac employee, who “geeks out” over how the company’s products really work when she encounters payment moments at a restaurant. These moments include paying the bill with Interac Debit, splitting the bill with Interac e-Transfer, and extending parking in an app with Interac Debit.
“At Interac, our teams are proud of how our products can play a role in helping to simplify the lives of Canadians,” said Matt Houghton, Director of Digital and Integrated Marketing at Interac. “By bringing that enthusiasm into the campaign, we’re able to reintroduce the brand in a way that underscores the importance of Interac products and explores how we are expanding beyond payments.”
The idea from the fictional spot is also brought to the real world with a hidden camera stunt. An actor was captured explaining how he would be paying using highly-technical jargon in retail locations across the city. The extension, captured in English and French, was created for TikTok and Instagram Reels, and will run later in May following the launch.
The campaign is led by creative agency partner Zulu Alpha Kilo with media buying partner Media Experts and The French Shop. Executions include TV, online video, social, display and a creator program. This campaign also marks the introduction of a new sonic logo for the brand, part of a unique and distinctive sonic ecosystem. These were developed by Sixieme Son.
This professional campaign titled 'We Geek Out' was published in Canada in May, 2022. It was created for the brand: Interac, by ad agency: Zulu Alpha Kilo. This Film and Integrated media campaign is related to the Finance industry and contains 1 media asset. It was submitted almost 2 years ago.
Client: Interac Corp.
Agency: Zulu Alpha Kilo
Chief Creative Officer: Zak Mroueh
Executive Creative Director: Wain Choi
CD/Art Director: Vic Bath
CD/Writer: Dan Cummings
Writer: Vinay Parmar
Art Director: Ian Schwey
Account Team: Alyssa Guttman, Alexa Macdonald, Nina Bhayana
Strategy Team: Maxine Thomas, Spencer MacEachern, Patrick Henderson
Agency Producers: Clare Dietrich (Broadcast), Laura Dubcovsky (print), Tim Lynch (digital)
Clients: Andrea Danovitch, Matt Houghton, Meghan Jeffery, Leslie Vera, Matthew Beck, Rachel Kellogg, Kenny Johnston, Musaddique Rahman
Media Agency: Media Experts
Media Agency Team: Richard Ivey, Keaton Dale, Elizabeth Clarke-Joyce, MacKenzie McNevin, Matthew Traynor, Denise Lum, Jordan Young
French Agency Partner: The French Shop
French Agency Producer: Julie Lorazo
French Account Team: Andréanne Laroche, Thomas Dayon
French Creative: Mathieu Rolland
Digital Content Agency: SJR
Production House: Animals TV
Director: Ric Cantor
Production House Executive Producers: Miriana DiQuinzio, Chris Hutsul
Production House Line Producer: Gillian Marr
Post-Production Company: Zulubot
Editors: Jessie Posthumus
Zulubot Post Producers: Sarah Dayus
Studio Artists: Mila Lukezich
Transfer/Colourist: Wade Odlum, Alter Ego
Alter Ego Post Producers: Hilda Pereira
Audio: Toast & Jam
Director: Kai Koschmider
Engineer: Andrew McCready
Producer: Matt De Luca
French Audio House: Lamajeure
Music Development: Sixieme Son
Managing Director: Valentin Fleur
Photography: Norman Wong, KZM Agency