We don't make them like we used to do

Agency: Innocean


Hyundai’s vehicles have come a long way. Once known for being merely affordable but not necessarily of superior quality, they now are stylish, reliable and award-winning cars. To reinforce the launch of the redesigned Hyundai Sonata, we used the look of an iconic print ad from the past and tailored it to Hyundai’s message - that we make our cars differently than we used to.

This professional campaign titled 'We don't make them like we used to do' was published in Canada in September, 2010. It was created for the brand: Hyundai, by ad agency: Innocean. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Innocean Worldwide Canada, Toronto, Canada
Creative Director: Gary Westgate
Art Director: Noel Fenn
Copywriter: Danielle Haythorne


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