We Didn't Start The Fire


Sustainability can be an ugly, overused word. It can mean greenwashing for the sake of it and compromising on taste. Which Adnams doesn’t. Sustainability needs to taste good. Adnams has a deep heritage and ongoing commitment to sustainability. It constantly innovates to create products that give back to the earth it borrows from. But Adnams is only one company pursuing sustainability. What happens when other companies aren’t sustainable? Rising tides, lakes of fire... In other words? The apocalypse.

This student campaign titled 'We Didn't Start The Fire' was published in United States in August, 2019. It was created for the brand: Adnams, . This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 4 years ago by Creative Copywriter: Hatem El Akad of Miami Ad School San Francisco.


Advertising School: Miami Ad School, San Francisco, United States of America
Art Director: Willow Ennen
Copywriter: Josh Peterson
Copywriter: Hatem El Akad


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