The quest to explore space has inspired countless generations, and this pursuit is still alive and thriving in Florida – the Earth’s epicenter for all things space tourism. Vacationauts, the world’s first space tourism campaign, reminds travelers that choosing to make space a part of their Florida vacation, whether it’s watching a rocket launch from Cocoa Beach or visiting Kennedy Space Center, makes them more than just vacationers. They are Vacationauts. Brought to life through rich imagery - evocative of 1960s travel advertising - paired with clever and heady calls to action that tap into the adventurous mindset of consumers, the We Are Go Vacationauts campaign includes multiple platforms such as television, social media, digital ads and an interactive We Are Go Vacationauts app. The campaign was designed by Space Florida in partnership with Paradise Advertising. The national campaign launch date is Monday, September 26, 2016.
This professional campaign titled 'We Are Go Vacationaut, Unforgetable, Make Space Part of Y...' was published in United States in September, 2016. It was created for the brand: Space Florida, by ad agency: Paradise. This Direct medium campaign is related to the Hospitality, Tourism and Recreation, Leisure industries and contains 17 media assets. It was submitted about 7 years ago.
Advertising Agency: Paradise Advertising, USA
CEO: Cedar Hames
Chief Creative Officer: Tom Merrick
Account Services: Rudy Webb
Creative Director / Digital Director: Glenn Bowman
Creative and Film Director / Producer: Brian Arndt
Copywriter: Brittany Weissler Einsmann
Art Directors: Anthony DeLaura, Dylan Madigan, Caspar Blattmann
Photographer: Dean West
DP / Editor: Daniel Reyes
Motion Graphics / Sound Editor: Joe Boccia
Sound Design: Eric Hunter