In Poland Christmas tradition of eating fish for dinner turns to be a bloody massacre. Poles are not aware of animals suffering before they land on a table. Viva Foundation aims at drawing public attention at the carp suffering and to make people consume less fish this year or at least eliminate their terrible suffering before consumption.
This professional campaign titled 'We are all murderers' was published in Poland in December, 2010. It was created for the brand: Viva Foundation, by ad agency: Szwejkowski. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Szwejkowski, Warsaw, Poland
Creative Director: Maciek Ufnalewski
Art Director: Marta Bialostocka
Copywriter: Piotr Wronek
Photographer: Leszek Szwejkowski