We All Pay

Agency: Clarity Coverdale Fury


The outdoor board by Clarity Coverdale Fury, Minneapolis is part of a multi-media campaign that ClearWay Minnesota is running to raise awareness of the continued dangers of smoking and tobacco products. The tobacco industry continues to spend almost $200 million each year in Minnesota to attract new, young customers to replace the thousands that die each year from tobacco related illness. Additional campaign work will continue to emphasize the aggressive marketing practices of the tobacco industry. All of the work is available online at, a website designed to educate Minnesotans about the harms of tobacco and expose the tobacco industry's practices.

This professional campaign titled 'We All Pay' was published in United States in January, 2011. It was created for the brand: ClearWay, by ad agency: Clarity Coverdale Fury. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 13 years ago.


Advertising Agency: Clarity Coverdale Fury, Minneapolis, USA
Production company: 3 Ring Scenic
Executive Creative Director / Art Director: Jac Coverdale
Creative Director / Copywriter: Jerry Fury


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