Waymo: The Future is Now at CES 2025

While tech giants at CES 2025 painted visions of tomorrow, Waymo was busy delivering them. NVE transformed their presence from a traditional tech showcase into a cultural moment that proved autonomous driving isn't a far-off dream – it's a technology actively reshaping how we move today.

Challenge:
In the saturated CES landscape, where brands compete with sci-fi visions of the future, Waymo needed to stand out with substance. Our task: Create an exhibit that would cut through the noise and demonstrate why Waymo is the definitive leader in autonomous vehicles. We needed to showcase these innovations in a way that was not only impactful but memorable to an audience that lives and breathes tech novelty every day.

Solution:
We built an experience that turned promises into proof. Visitors didn’t just glimpse the future – they interacted with it. Using data that was updated right up to the opening doors of the show floor, attendees discovered how Waymo’s autonomous vehicles are already delivering tomorrow’s transportation vision. The space merged sophisticated technology with accessible storytelling, transforming complex innovations into tangible realities.

Results:
* The exhibit became one of CES 2025’s must-see destinations, earning praise from industry veterans as “one of the most incredible exhibits in 20 years”
* 141K+ Total CES Attendees
* 8.7K+ Unique Visitors
* ~65K Unique Impressions
* 943K+ IRL Engagement
* 92% of visitors had a net-neutral or positive response
* 38+% of visitors engaged in the space for more than 5 minutes
* 1,592 Marketing email sign-ups via lead scanners