Way to zero

Agency: DDB


Today manufacturers have a role to play in the ecological transition, they must change. That’s why Volkswagen is committed with a strong ambition: carbon neutral mobility by 2050.
Without promising miracles, Volkswagen is launching initiatives to change about everything. For this, the brand does not content itself with producing more electric vehicles but adopts a more global approach. With its Way to Zero program, Volkswagen is rethinking the way to build its vehicles with a neutral carbon footprint, to move them forward with green electricity and even to make them disappear with a recycling program. Real initiative that must be shared with an honest tone of voice.

This professional campaign titled 'Way to zero' was published in France in May, 2021. It was created for the brand: Volkswagen, by ad agency: DDB. This Print medium campaign is related to the Automotive industry and contains 4 media assets. It was submitted almost 3 years ago.


Advertising Agency: DDB Paris
, France
Executive Creative Director: Alexander Kalchev
Creation: Jenna Haugmard, Julien Kosowski
Planning: Loic Morando
Agency Supervisors: Alban Callet, Soraya Cottin, Marina Kovalenko, Loreline Dexemple
Art buyer: Marine Rolland
Artist: Taku Bannai

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