Watt’s Next

Agencies: NCG Agency ZITE


How do you follow up on the success of an award-winning campaign like "Say Watt" for the launch of the Hyundai Ioniq 5?

The answer lies in the "Watt's Next" campaign for the new Hyundai Ioniq 6, which consists of three ads showcasing the car's stunningly beautiful design and innovative features as an all-electric vehicle.

The campaign builds on the same clever wordplay of its predecessor while continuing to position Hyundai as a leader in electric vehicle design and technology. However, it also argues the case that there are no more excuses: your next car should be electric.

The Ioniq 6 has already won the prestigious World Car of the Year, World Electric Vehicle, and World Car Design of the Year awards, so it's a fair question to ask: Watt's next?

This professional campaign titled 'Watt’s Next' was published in Denmark in April, 2023. It was created for the brand: Hyundai, by ad agencies: NCG Agency and ZITE. This OOH Outdoor medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 1 year ago.


Creative Director/ Copywriter: Kasper Sierslev

: Niels Henrik Bach

Copywriter: Thomas Robson

Art Director: Dan Thorup

Project Manager: Gitte Juhl

Commercial Director: Lars van het Erve

Head of Marketing: Ebba Jeppsson

Marketing Manager Hyundai Denmark: Morten Vedstesen


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