Water Damage, Fire, Broken Window

School: Miami Ad School


Dear Mr. Spencer, Did you know, water covers 70% of the Earth but 100% of your apartment?
And I'm 99% sure you're 100% pissed about it. I mean, it was a tragedy, especially for the family of rats who were living under the floorboards. 85% of the rats seem to have lost 100% of their lives from the look of things. They're in even worse shape than your stuff. Kinda puts your losses in perspective, doesn’t it, Mr. Spencer? I mean all that was “lost” was that crummy floor and only about 80% of the pipes in your house. That's SO not a big deal.
I mean, All State didn't think so. They filed my claim and 100% paid for the swanky hotel room I'm sending you this check from. Unfortunately, the rats aren't covered.

This student campaign titled 'Water Damage, Fire, Broken Window' was published in United States in August, 2017. It was created for the brand: Allstate, by ad school: Miami Ad School. This Print medium campaign is related to the Finance industry and contains 3 media assets. It was submitted almost 7 years ago.


Advertising Agency: Miami Ad School, New York, USA
Art Director: Hanna Petersson
Copywriter: Chandani Karnik


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