Description
P&G wanted to connect with a younger audience in Latin America and bring the message that using both deodorants, Stick and Spray, is even more effective. It turns out that this same audience is one of the biggest consumers of Anime in the world. So, we created an anime where two powerful warriors, come together to fight the stinking forces of evil.
This professional campaign titled 'Warriors' was published in Brazil and Mexico in February, 2024. It was created for the brand: Old Spice - P&G, by ad agencies: Wieden + Kennedy and Wieden+Kennedy. This Digital medium campaign is related to the Beauty industry and contains 6 media assets. It was submitted 3 months ago.
Credits
AGENCY: Wieden+Kennedy São Paulo
CLIENT: P&G
PRODUCT: Old Spice
TITLE: Old Spice Warriors
CREATIVE DIRECTORS: Felipe Paiva, José Ferraz, Rafael Melo, Charles Faria, Renan Molin
COPYWRITERS: Matheus Endo, Leandro Vasconcellos, Nelson Prado
ART DIRECTORS : Gustavo Henrique, Izadora Petrovcic
HEAD OF PRODUCTION: Patricia Gaglioni
RTV: Mayara Jorge
ACCOUNT TEAM: Nicole Kleiner e Katherine Arteaga
PLANNING: Thassio Rolim e André Troster
PRODUCTION COMPANY: Combo Studio
FILM DIRECTOR: Vitor Campos
ART DIRECTOR: Arthur Tavares
EXECUTIVE PRODUCTION: Marcelo Pereira
MANAGER PRODUCTION: Alexandra Casanova
ILLUSTRATION & CHARACTER DESIGN: Arthur Tavares e Geizon Vieira
BACKGROUND ARTIST: Adriano Batistti, Arthur Tavares, Bruno Del Rey, Geizon Vieira, Mário Proença e Nachos
ANIMATION SUPERVISOR: Alexandre Barreto
ANIMATION DESIGNERS: Carol Caporrino, Gabyel Costa, Henrique Fragoso, Joao Vitor Silva Pereira Joana Buyo, Lucas Shin, Mariana Brito, Mateuz Fernandes, Nathalia Nucci Simoni, Natasha Mendes Cartes, Padhyma Nathercya, Robério Reis, Robson Vilalba, Rubens Hurtado
VFX: Natália Faria
ANIMATIC: Julio Cesar e Tadeu Cavalcanti
POST- PRODUCTION SUPERVISOR: Raphael Fontenelle
EDITOR: Luiz Filipe Gui
SOUND PRODUCTION COMPANY: LOUD +
MUSICAL DIRECTORS: Gustavo Garbato e Felipe Kim
MUSICAL PRODUCTION: Fabio Smeili, Pedro Turcão, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello, e Yuri Chix.
AUDIO EDITING: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa e Rodrigo Tedesco.
EXECUTIVE AUDIO PRODUCTION: Maia Feres
AUDIO COORDINATION : Rafael Silvestrini, Izabel Sanches e Doug Freitas
ACCOUNT TEAM: Priscila Miranda, Ju Pontes e Lu Fernandes
CLIENT APPROVAL: Daniela Castillo e Maria José Frecia.
