ADVERTISING

Description

P&G wanted to connect with a younger audience in Latin America and bring the message that using both deodorants, Stick and Spray, is even more effective. It turns out that this same audience is one of the biggest consumers of Anime in the world. So, we created an anime where two powerful warriors, come together to fight the stinking forces of evil.

This professional campaign titled 'Warriors' was published in Brazil and Mexico in February, 2024. It was created for the brand: Old Spice - P&G, by ad agencies: Wieden + Kennedy and Wieden+Kennedy. This Digital medium campaign is related to the Beauty industry and contains 6 media assets. It was submitted 2 months ago.

Credits

AGENCY: Wieden+Kennedy São Paulo

CLIENT: P&G

PRODUCT: Old Spice

TITLE: Old Spice Warriors
CREATIVE DIRECTORS: Felipe Paiva, José Ferraz, Rafael Melo, Charles Faria, Renan Molin

COPYWRITERS: Matheus Endo, Leandro Vasconcellos, Nelson Prado

ART DIRECTORS : Gustavo Henrique, Izadora Petrovcic

HEAD OF PRODUCTION: Patricia Gaglioni
RTV: Mayara Jorge
ACCOUNT TEAM: Nicole Kleiner e Katherine Arteaga

PLANNING: Thassio Rolim e André Troster

PRODUCTION COMPANY: Combo Studio

FILM DIRECTOR: Vitor Campos

ART DIRECTOR: Arthur Tavares

EXECUTIVE PRODUCTION: Marcelo Pereira

MANAGER PRODUCTION: Alexandra Casanova

ILLUSTRATION & CHARACTER DESIGN: Arthur Tavares e Geizon Vieira

BACKGROUND ARTIST: Adriano Batistti, Arthur Tavares, Bruno Del Rey, Geizon Vieira, Mário Proença e Nachos

ANIMATION SUPERVISOR: Alexandre Barreto

ANIMATION DESIGNERS: Carol Caporrino, Gabyel Costa, Henrique Fragoso, Joao Vitor Silva Pereira Joana Buyo, Lucas Shin, Mariana Brito, Mateuz Fernandes, Nathalia Nucci Simoni, Natasha Mendes Cartes, Padhyma Nathercya, Robério Reis, Robson Vilalba, Rubens Hurtado
VFX: Natália Faria

ANIMATIC: Julio Cesar e Tadeu Cavalcanti

POST- PRODUCTION SUPERVISOR: Raphael Fontenelle

EDITOR: Luiz Filipe Gui

SOUND PRODUCTION COMPANY: LOUD +

MUSICAL DIRECTORS: Gustavo Garbato e Felipe Kim

MUSICAL PRODUCTION: Fabio Smeili, Pedro Turcão, Hugo Mariutti, Rafael Kabelo, Rodrigo Scarcello, e Yuri Chix.

AUDIO EDITING: Pedro Cortez, Ricardo Bertran, Luca Fasano, Eduardo Barbosa e Rodrigo Tedesco.

EXECUTIVE AUDIO PRODUCTION: Maia Feres

AUDIO COORDINATION : Rafael Silvestrini, Izabel Sanches e Doug Freitas

ACCOUNT TEAM: Priscila Miranda, Ju Pontes e Lu Fernandes

CLIENT APPROVAL: Daniela Castillo e Maria José Frecia.

ADVERTISING

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