For the first time in history, there are over one million openly LGBTQ people in the UK alone. In other words, 1 in 50. That means one of them is happy, self-confident and proud of their sexuality… and the other 49 are Premier League footballers.
Because isn’t it curious that, out of the hundreds of male footballers in the Premier League, not a single current player is openly gay? That’s why, as an official partner of the Brighton & Hove Pride Festival 2018, Paddy Power wants to show our support by encouraging our national heroes to come out and become role models, not only on the field, but off it as well. Because a Premier League with gay players shouldn’t be a fantasy league.
On Saturday, August 4th, Paddy Power launched their float in the Brighton & Hove Pride Parade: the first official bus for gay professional footballers. Fabulous, fierce, and with all the rainbow trimmings…and absolutely no one on it. Because while the LGBTQ community has made incredible progress in other levels of society, when it comes to professional football, there’s still no gay in game.
With their empty bus amongst the hundreds of other teeming with people, Paddy Power sent a powerful statement about the state of play in professional football, and a special message to any professional footballers who might be considering coming out: We’re ready when you are.
Gay professional footballers, the fans have come out to support you, now it’s your turn to...
Come Out and Play!
This professional campaign titled 'Warm Up, We Are Coming Out, There's No Gay In Game, It Do...' was published in Spain in August, 2018. It was created for the brand: Paddy Power, by ad agency: Officer & Gentleman. This Print medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted over 4 years ago.
Advertising Agency: Officer & Gentleman, Madrid, Spain
Executive Creative Directors: Javi Iñiguez de Onzoño, Alex Katz
Managing Director: Jose Ortiz
Account Director: Alejandro Fata
Account Executive: Inma Ortega
Agency Producer: Natalia Maure
Strategic Planner: Ainara Aizpuru
Art Directors: Alex Katz, Luis Álvarez, Daniel Marco Muñoz
Copywriters: Javi Iñiguez de Onzoño, Mónica Gramunt
Production Company: McNulty
Director: Esteban Perles
Executive Producer: Kike Gasca
Producer: Carmen Caravaca
Camera / Editor: Alba Saldaña
Sound: Edu Delibes