Description
Today, the CESAR dog food brand is launching new CESAR WARM BOWLS™ – a microwavable meal that gives dogs a culinary-inspired experience with an irresistible aroma during mealtime.
To launch their newest product innovation, the brand is teaming up with Dancing with the Stars' Alan Bersten (and his dog, Jeff) to introduce “The CESAR Spin,” a dance duet for dogs and their parents to spin together while their meal does the same in the microwave, and he’s encouraging pet parents to do the dance with their pup too. See Alan and his pup doing “The CESAR Spin” here. The brand even created a custom song inspired by the sounds of the microwave for furry friends and their owners to do the dance!
From now through May 30, pet parents can get in on the ‘spin’ and enter where one lucky winner will receive a one-year supply of CESAR WARM BOWLS product, a $3,000 gift card for more fun experiences with their pup and more! More information on “The CESAR Spin” sweepstakes can be found below my signature.
In conjunction with “The CESAR Spin” and to celebrate the brands latest product, creative agency BBDO New York, developed the “Spin They Crave” ad showing pet owners trying to understand what their dogs want when they spin and shortly realizing they want microwaveable CESAR WARM BOWLS dog food.
This professional campaign titled 'WARM BOWLS' was published in United States in May, 2025. It was created for the brand: Cesar, by ad agency: DWTS. This Integrated medium campaign is related to the Pets industry and contains 2 media assets. It was submitted 7 months ago.
