International humanitarian medical charity Doctors of the World today unveiled its 2016 Christmas cards that starkly juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The cards, with names including ‘Not So Silent Night’ and ‘The Star of Bedlam’, were designed by McCann London and feature photojournalism from Press Association taken over the last year. Rather than making a religious statement, these images seek to remind the public that this year war has forced millions from their homes, and they really need our help. Leigh Daynes, the charity’s Executive Director, said: “Every Christmas a romanticised picture is presented of the holy land of the past, featuring peaceful pastoral images that are shared in homes, churches and high streets across the country. This is completely at odds with the humanitarian crisis that the region faces today. This Christmas we’re asking people to see the realities that we see of the war-torn Middle East, and share some goodwill with a donation to help us give medical aid to people in desperate need.”
This professional campaign titled 'War Torn Syria Nativity Scene Christmas Cards' was published in United Kingdom in December, 2016. It was created for the brand: Doctors of the World, by ad agency: McCann. This Direct medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted almost 7 years ago.
Advertising Agency: McCann, London, UK