Description
A collaboration with Rodrigo Abd a photographer winner of the Pulitzer Prize in 2013 and 2023, portrays the reality of thousands of Paraguayans.
Paraguay is one of the most unequal countries in the world, and the housing situation is one of its clearest reflections. Although seeing the conditions in which vulnerable people live is sad and shocking, living with this reality all the time makes us end up getting used to it, until it becomes almost invisible.
Therefore, to show reality with different eyes, this print campaign was made from a tour of different settlements, where we saw how they live day to day as if they were in a war zone.
This professional campaign titled 'War or home?' was published in Paraguay in August, 2024. It was created for the brand: TECHO, by ad agency: Oniria\TBWA. This Print medium campaign is related to the Public Interest industry and contains 9 media assets. It was submitted 4 months ago.
Credits
Agency: Oniria\TBWA
DGC: Camilo Guanes
Creative Direction: Manuel Rolón
Creativity: Marcelo Márquez, Abel Lesme, Guadalupe Candia
Art Direction: Nathalie Pera
Design: Jorge Memmel
Account Management: Yamile Miserlián
Project Manager: Tamara Toñanez, Luciana Careaga, Santiago Gimenez, Alejandra Vuyk
Production Team: Michael Kennedy, Rebeca Godoy
Media Director: Hector Araujo
Media Executive: Matías Busto
Digital Team: Milner Ayala, Ara Miranda,
Outdoor photography: Rodrigo Abd
Producer: Synchro
Client: Techo
DP: Diego Benítez
Producer: Make Peña Careaga
1AC: Luis Aveiro
Gaffer: Emilio Ojeda
Sound: Eduardo Escalante
Edit: Juan Zelada
