We transformed one of the busiest bus stops in Budapest into a swimming pool. As we are standing in the bus stop, we feel as if we were in water actually. To enhance the experiences, an aquarium filled with water was built into the whole bus stop, together with a VR glass, which to our knowledge has not been used before, for the passers-by to look into it and feel in a swimming-pool. Thanks to the VR technology and the design, we can look around in the swimming-pool to come across new events in the underwater world.
This professional campaign titled 'VR bus stop' was published in Hungary in June, 2016. It was created for the brand: Budapest Spas, by ad agency: MyAd. This Outdoor medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 7 years ago.
Advertising Agency: MyAd Marketing Ltd., Budapest, Hungary
Illustrator: Nikolett Koltai
Photographer: Gergo Kiss
Additional credits: JC Decaux Hungary