Agency: Fortnight Collective
Just in time for the midterm elections, a campaign is breaking that is designed to turn newly registered female voters into “a raging gush of voters” for Colorado’s pro-reproductive-rights candidates.
The work from Boulder-based Fortnight Collective launched Nov. 1, one week before Election Day, and includes boxes of Votex Tampons, a parody brand of feminine hygiene products, with instructions on how to protect their reproductive rights.
Along with video, social media, and a website, the effort includes in-person canvassing in Boulder and on the University of Colorado campus. The agency points out that women in their 20s account for more than half of the abortions in the United States, and in more than 20 states, reproductive rights are at risk.
Each box of Votex is plastered with instructions on how to register to vote, where to vote and warns of the dangers of not voting.
Using that weird little instructional pamphlet inside every box of tampons, the Fortnight team created a way to hand out additional information to prospective voters and how they can help stop conservative flow.
“Insert protection from conservative flow,” reads the pamphlet. “Using your fingers, gently slide your preferred lawmakers into place with your votes. Be sure to apply enough pressure so that your voice is heard and they land securely in place in office.”
One :15 ad opens with a voiceover asking the audience: “Worried about a conservative flow leaking into your reproductive rights?” The tampon box appears spinning in the air as the voiceover continues, “Get the protection you deserve. Votex. The most effective way to protect your reproductive rights. Period.”
The agency has created a website, FlowToThePolls.com, to support the initiative, where information on how to register to vote and where to vote in Colorado on and before November 8.
This professional campaign titled 'Votex' was published in United States in November, 2022. It was created by ad agency: Fortnight Collective. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 3 media assets. It was submitted 3 months ago.
Fortnight Collective – Agency
Founder & CEO: Andy Nathan
Partner & President: Devin Reiter
Partner & CFO: Jen Jaffe
Director of Talent and Culture: Erin Hoffman
Partner & CCO: Adam Chasnow
Creative Director: Becca Schepps
Creative Director: Mona Hasan
Associate Creative Director - Art: Steph (Langan) Strange
Associate Creative Director - Copy: Martha (Murphy) Crompton
Art Director: Anna Delaney
Senior Brand Director/Producer: Kelly Yach
Brand Supervisor: Tucker Kavanagh
Senior Brand Manager: Lauren Koslosky
Brand Manager: Lauren Kotz
Brand Manager: Jane Pendergast
Brand Coordinator: Rosie Chester
3D Render/Animation: Ronn Lueang
Photography: Chet Strange
Voiceover: Ashley Albert
Sound Design: Soundspace
Supervising Sound Editor / Re-recording Mixer: Matthew Polis
Music: JSM Music