The United Nations wanted to find an engaging way of talking to modern day Australians, particularly the youth, and making them aware of the many and varied issues in today's multi-cultural society.
The problem is the people who really need to be heard are the ones who don't normally have a voice. So by using revolutionary digital image recognition technology we could make a poster and press ad talk for the very first time and actually give everyone a voice.
In a small market like Australia, over a 2 week period, more than 35,000 people "listened" - making this the country's most successful UN brand campaign to date. Due to its overwhelming success next year the UN is going to roll it out globally in all major cities.
This professional campaign titled 'Voices project' was published in Australia in July, 2008. It was created for the brand: United Nations, by ad agency: Saatchi & Saatchi. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 15 years ago.
Advertising Agency: SAATCHI & SAATCHI, Sydney, Australia
Executive Creative Directors: Steve Back, David Nobay
Copywriters / Art Directors: Steve Jackson, Vince Lagana
Photographers: Sean Izzard, Petrina Hicks, Scott Newett
Producer: Kate Whitfield
Art Buyers: Olivia Wilson, Danni Simpson, Skye Houghton
CEO: Simone Bartley
Account Supervisors: Bree Lennon, Stephen Lacy, James Tracey-Inglis
Head Of Digital & Direct: Paul Worboys
Image Technology: Hyperfactory
Image Technology: Mobot
Creative Group Head, Digital: Brian Merrifield
Director: Ralph Van Dijk, Eardrum
Photographers: Tim Gibbs, David Knight, Daniel Smith