Vodafone Happy

Agency: We Are Social


For years, the world of memes, with its irony and creativity, has constituted an important aspect of online life. It is a pop phenomenon that has ended up influencing the collective imagination with figures that have become iconic, sometimes unintentionally. To launch the renewal of “Vodafone Happy”, the program that rewards customers for time spent together with Vodafone, We Are Social Milan leveraged on this culture to release a social campaign for Vodafone Italy that involves the real “Hide The Pain Harold”, the meme used by people when something bad happens but you still keep smiling either way.

This professional campaign titled 'Vodafone Happy' was published in Italy in August, 2022. It was created for the brand: Vodafone, by ad agency: We Are Social. This Film and Integrated media campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted 10 months ago.


Agency: We Are Social
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Creative Directors: Stefano Cucinotta, Andrea Fumagalli
Creative: Francesco Pierucci
Senior Art Director: Camillo Addis
Art Director: Teresa Ghini
Editorial Director: Giuseppe Schiavone
Senior Editor: Fabrizio La Ferla
Head of Client Services: Miguel Lima
Account Director: Mara Bonavoglia
Senior Account Manager: Diego Vallieri
Senior Account Executive: Chiara Soldà
Account Executive: Pietro Borghi
Writer: Sebastiano Soddu
Influence Marketing Manager: Edoardo Cioli Puviani
Influence Marketing Specialist: Sofia Sarcina Di Fidio

Una produzione We Are Social Studios:
Head of We Are Social Studios: Sandro Amabili
Producer: Leopoldo Dondena
Production Assistant: Sofia Spada
Director: Mattia Lunardi
1st AD: Emanuel Balbinot
DoP: Michele Vairo
VTR/Data Manager: Marco Piovesan
Stylist: Domiziana D’Onghia
Make Up: Alessia Lunardi
Set Designer: Martina De Paola
Harold HideThePain: András István Arató
Actors: Adolfo Alesii, Pasquale Giovanni Stano, Gaetano Dibitonto, Beatrice Verzotti, Marco Morici


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