Description
For all designers, sketching is an important part of their creative process. However, most are moving away from markers, to migrate to graphic tablets. For this reason, Sharpie created this campaign with the objective of positioning itself as the brand of designers.
To communicate this, we created visual pieces using the hyperbole to represent the quality and weight in the designs that Sharpie leaves in each stroke.
This student campaign titled 'Visually Heavy ' was published in Dominican Republic in March, 2020. It was created for the brand: Sharpie, by ad school: The Atomic Garden. This Print medium campaign is related to the Office Equipment industry and contains 3 media assets. It was submitted almost 2 years ago.
Credits
Advertising School: The Atomic Garden Santo Domingo, Dominican Republic
Creative: Israel Feliz
Copywriter: Delinnzon Saldaña
Art Director: Natanael Figueroa
Illustrator: Israel Feliz
