Visions of Agave

Hornitos® Tequila Reimagines the Agave Fields of Mexico in New York City for National Tequila Day

An immersive exhibition in collaboration with Founders, Turner Duckworth and Mexican street artist MADSTEEZ celebrates the roots of Tequila

In honor of National Tequila Day on Sunday 24th July, Hornitos® Tequila teamed up with street artist and muralist, MADSTEEZ, to transport the agave fields - the main ingredient of Tequila - of Mexico to New York City in a tequila-themed immersive art experience titled “Visions of Agave”.

Jointly created by US creative agencies Founders, part of By The Network, & Turner Duckworth, the exhibition captures the bold vibrancy and rich heritage of the Tequila region in Mexico. Each room is an artistic interpretation of a key part of tequila making, and the experience takes visitors on a journey through the process. From soil and agave, to water, to the jimadores.

Visitors were able to learn about the people and elements that must work in harmony to create the spirit that bears the name of its region. Tequila fans also had an opportunity to taste test custom cocktails and enter themselves in a chance to win a trip to Mexico to experience the agave fields and birthplace of Hornitos firsthand.

Inspired by his time spent in Jalisco, the home of Tequila, MADSTEEZ – a disrupter in the art world – designed his own unique vision, and looked to encapsulate the magical essence of the agave fields and circulate an attainable, unforgettable exhibit for those unable to visit in person.