Description
"Hacking" one of the most-watched electronic music streams in the world.
J&B, one of the most consumed and inclusive whiskies in the world, presents 'Visible Room'. This new and powerful initiative shows how the brand managed to highlight a group of people with disabilities in the streaming of a well-known electronic music festival.
To reopen the debate and continue the fight to change the way we view people with disabilities, J&B has managed to make a group of people with disabilities visible in a place where they had never been seen before. The brand succeeded in showing them in one of the most-watched streams in the world to showcase the collective’s desire to have fun.
Through ‘Visible Room’, the brand has made it possible for people with disabilities to be seen enjoying the night just like anyone else, normalizing their presence in nightlife settings. "Anything that normalizes an action that should already be normal, I like, and if it's with techno, even better", says Nina Roma, one of the participants.
This professional campaign titled 'Visible Room' was published in Spain in December, 2024. It was created for the brand: J&B, by ad agency: El Ruso de Rocky. This Digital medium campaign is related to the Alcoholic Drinks and Education industries and contains 1 media asset. It was submitted 2 months ago.
Credits
Agency: El Ruso de Rocky
Advertiser: Diageo
Brand: J&B
Client Contacts: Úrsula Mejía-Melgar, Ignacio Navarro, Gustavo Belaustegui, Zuzana
Stankova, Celia Razola
Executive Creative Directors: Ángel Torres and Lucas Paulino
Creative Directors: Ángela Pacheco and Álvaro Marugán
Creative Team: Alberto de Santos, Pita Sagra
Strategy Team: Laura Alfaya
Account Team: Estefanía Gimeno, Fermín Fontecha, Irene Márquez
Head of Production: Andrés Díez Maciejewski
Event Producer: Paus Orejuela
Director: Manu Rosaleny
Camera Operator: Jorge Mayorga
Editor: Álvaro Marugán
Music: Jose Javier Lebron Pérez
Sound: Juan Segura
Campaign Title: Visible Room
Collaborating Communication Agency: Dlaundry (Samy Alliance)