Description
Ogilvy Argentina and Pfizer México created "Visible Emergency" to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of México City, recreating an emergency to show in real time the risk of not being vaccinated.
This professional campaign titled 'Visible Emergency' was published in Argentina in April, 2022. It was created for the brand: Pfizer, by ad agency: Ogilvy. This Experiential medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 2 years ago by Chief Communications Officer: Marina Piacentini of Ogilvy.
Credits
Advertising Agency: OGILVY ARGENTINA, BUENOS AIRES, Argentina
Ceo: Maximiliano Maddalena
Coo: Carolina Dennin
Dgc: Rodrigo Isaia, Alejandro Garone
Creative Directors: Sergio Rio León, Ezequiel Irureta, Nadina Fernandez
Art Director: Federico Cerruti
Copywriter: Ignacio Fernandez
Head Of Art: Angel Cedeño
Account Director: Javier Herrera
Client Authorization: Arturo Budar
Gerente De Comunicaciones Externas: Arturo Velela
Coordinador De Marketing De Vacunas: Catalina Gómez
Agency Production Director: Gaston Sueiro
Agency Production: Ezequiel Guillen
Head Of Planning South Latin: Javiera Romero
Production Company: Huinca Cine
Production Company Director: Nacho Del Campo
Photography Director: César Guardia
Art Director: María Fernanda, Díaz Ramos
Wardrobe: María Fernanda, Negrete Ortega
Executive Production: Merlina Scalise, James Dyer
Production: Dyana Pérez
Postproduction: Estudio 56 Post
Post Coordinacion: Antonio Mejía
Edition: Antonio Mejía
Realizador: Angel Tovilla
Color: Estudio 56 Post
Announcer: James Dyer
Sound Design: Javier Alfaro, Victor Ortiz
Band Production: Javier Alfaro, Victor Ortiz
