In 2010 Volkswagen launched Amarok, its first medium size pickup in Brazil, debuting in an extremely competitive market and full of great business opportunities. And since VW had never explored this area before, we decided to launch Amarok with a test drive which has not been done yet, mixing mobile with Internet so the consumer could drive the pickup without leaving home. More here.
This professional campaign titled 'Virtual Live Test' was published in Brazil in July, 2010. It was created for the brand: Volkswagen, by ad agency: BBDO. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: AlmapBBDO, Brazil
Creative Directors: Marcello Serpa, Sérgio Mugnaini
Art Director: Tiago Marcondes
Copywritter: Marcelo Pignatari
Art Assistant: Lucas Amaral
Information Architect: Vanessa Marques, Andressa Curvelo da Silva
Event Production Company: Melhor Eventos
Sound Production Company: Cromo.sônica
Project Assistant: Ana Maria Machado
Streaming Company: Sétima Arte
Developers Companies: On Interactive e Jazz
Technology Directors: Raphael Strada e João Lopes
Account Team: Fernão Cosi, Vanessa Previero, Rodrigo Falcão, Carla Magro
Media Team: Ricardo Medeiros, Isabelle Fernandes, Ariane Coelho