NSFW Warning
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Description
Soöruz, a brand of alternative surfwear, retakes the floor with a new campaign. In line with the brand positioning symbolized by its tagline ‘No Guts No Glory’, Soöruz includes its riders this time round. The Soöruz team riders: Marc Shuster (Wakeboarding), Glenn Hall (Surf) and Flo Daubos (Kitesurfing) embody the brand’s ‘No Guts No Glory’ spirit through the campaign. With this campaign Soöruz breaks all the usual codes of the market, the convention whereby brands support their products by always showing their riders in action.
This NSFW professional campaign titled 'Vincent Sudrat, Florian Daubos, Jules Denel & Bruno A...' was published in France in November, 2010. It was created for the brand: Sooruz, by ad agency: Publicis. This Print medium campaign is related to the Fashion industry and contains 5 media assets. It was submitted almost 14 years ago.
Credits
Advertising Agency: Publicis Conseil, Paris, France
Creative Director: Frédéric Royer
Art Directors: Charles Guillemant, Faustin Claverie, Thomas Chatenay
Photographer: Felix Lharer
Retoucher: Adrien Bénard
