Solves It|Advertising Campaign

Project Overview
The "Vezeeta Solves It" campaign is strategically crafted to engage various segments of the Egyptian audience, focusing on Social Classes B and C, aged 20 to 40.
The campaign highlights Vezeeta's new medical specialties: veterinary care, infertility treatment, and child psychiatry.
Our goal is to raise awareness of Vezeeta's comprehensive services and position the platform as a reliable, go-to solution for healthcare needs.
By showcasing the ease of use and trusted service of the platform, we aim to increase brand awareness and foster greater engagement, making Vezeeta the preferred choice for online medical consultations.
Marketing Objectives:
Increase awareness of Vezeeta's new services: veterinary care, infertility treatment, and child psychiatry.
Establish Vezeeta as the top choice for booking medical consultations online.
Enhance brand engagement by creating an emotional connection with the audience.

Target Audience:
Social Class: B & C
Gender: Male and Female
Age: 20-40
Behavior: Health-conscious individuals who value convenience and reliability.
Interests: Health, wellness, comfort, trustworthy medical solutions, and online services.
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So we have 3 main concepts direct for main segments in vezeeta audience common in Egypt
40 old ,Parents with their daughter caring about her problem , seeking trusted, time-efficient solutions, steady income
35 old ,Married Couple, plan to have kids but infertility can be a roadblock, seek emotional support + professional guidance, dual-income couples or middle-class earners
27 old ,Pet owner worried about his pet , seeking fast , expert veterinary care ,disposable income 
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Adaptations :
To ensure that the campaign reaches its audience and achieves the target, we need to choose the most suitable mediums for posting. We have two mediums to consider:
ATL: Outdoor billboards on highways, town ways, metro stations, and train stations in various Egyptian governorates like Cairo, Alexandria, Ads in metro and train stations to increase visibility

TTL: Social media platforms such as Instagram and Facebook, where our primary target audience is present, Influencer marketing campaigns with health and wellness creators.