What goes around, comes around, that is why at Vélosophy we produce our bikes using recycled aluminium.
What too often is looked at as waste, we give new life as a bike. It’s a beautiful way to sustain our earth’s resources and just one of the ways we put life in motion.
Introducing the RE:CYCLE edition of the Vélosophy bicycle – is that’s a perfect marriage of sustainability and design. An instant design icon of circular economy. Recycling upcycled.
The bike, RE:CYCLE, is a joint venture between Vélosophy and Nespresso, and will be available only a limited quantity at the cost of approximately $1,450 at the Vélosophy website.
The RE:CYCLE has all the finishing touches you would expect from a Vélosophy – and then some surprise additions. The striking purple frame is inspired by Arpeggio (our favourite Nespresso coffee flavour) while the bell is modelled from the iconic shape of the capsule. The steam-bent oak carrier basket includes two cup holders, so you can take your coffee to-go. This is the ultimate ride for any coffee enthusiast.
The RE:CYCLE bike makes a classic bicycle shape contemporary, whilst answering today’s challenges. It’s sourced responsibly and sustainably-made. The RE:CYCLE bike is a striking example of the circular economy at work.
This professional campaign titled 'Vélosophy Gear Up Together with Nespresso, to Produce Thousand Bikes Made of Coffee Pods' was published in Sweden in August, 2019. It was created for the brands: Nespresso and Vélosophy, by ad agency: Stendahls. This Design medium campaign is related to the Industrial, Agriculture and Recreation, Leisure industries and contains 9 media assets. It was submitted over 4 years ago.
Advertising Agency: Stendahls, Gothenburg, Sweden
PR: Fredrik Widén / Vélosophy
PR: Martin Cedergren /Stendahls
Photo: Vélosophy, Sarah Lönn