NYC Taxi and Limousine Commission

Variations on a Hail

Agency: Cooke&Co


“Variations on a Hail” is a funny and educational video airing specifically on NYC taxi televisions. With a voiceover and appearance by NYC Taxi and Limousine Commissioner David Yassky listing all of the tried and true hailing “techniques,” the spot culminates with the most technologically advanced “hail” in history – the TLC smartphone app that will allow users to contact nearby taxicabs. The app promises to make life easier should New Yorkers find themselves in need of a ride in an unfamiliar part of the city, late at night, or while rushing to their next appointment.

This professional campaign titled 'Variations on a Hail' was published in United States in April, 2013. It was created for the brand: NYC Taxi and Limousine Commission, by ad agency: Cooke&Co. This Film medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Cooke&Co, USA
Creative Director / Copywriter: Marty Cooke
Production Company: Click 3X
Directors: Josh & Vince
VFX: Click 3X
Color Grading: Click 3X
Audio Post: Heard City


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