Vanish Whites

Agency: BETC


Vanish is a global brand specialized in removing stains from white clothes, making them look even whiter. So white, they would literally vanish in a white background. Then, we decided to bring this thought to paper, in a campaign of print ads. We picked characters known for wearing white, and showed that their clothes, washed with Vanish, disappear in the studio’s white background. The chosen characters were a doctor, a chef and a karate athlete. To wrap it all up, we created a simple and effective tagline, using the brand’s name: “SO WHITE IT VANISHES”.

This professional campaign titled 'Vanish Whites' was published in Brazil in April, 2019. It was created for the brand: Vanish, by ad agency: BETC. This Print medium campaign is related to the House, Garden industry and contains 3 media assets. It was submitted about 3 years ago.


Advertising Agency: BETC/ Havas, São Paulo, Brazil
CCO: Ehr Ray
Executive Creative Director: Andrea Siqueira
Creative Director: Laura Azevedo
Creative Director: Alexandre Kazuo
Creative Director: Lucas Ribeiro
Art Director: Lígia Fava
Copywriter: Maria Fiuza
Photographer: Alexandre Genga
Photographer Producer: Guilherme Young
Head of Production: Anna Luisa Ferraz
Producer: Andrea Carmassi


iStock Essentials

Tech background

Artist: iSergey

iStock Signature


Artist: robausch

iStock Signature

AERIAL Road on a dam in sunshine

Artist: simonkr

iStock Essentials

Happy couple goes down the stair...

Artist: ToL_U4F

iStock Signature

Drone view of Stonecutters Bridg...


iStock Essentials

An old homemade bridge

Artist: Aleksey Frolov

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.