Vaisala Echo – intelligent measurement infrastructure

Vaisala Echo – Orchestrating a Global B2B Launch in Tune with Every Market
When was the last time a B2B campaign was music to your ears?

Problem:
B2B marketing is often dry, technical, and forgettable—especially in industries like environmental measurement. With Vaisala Echo, a complex global product needed a launch that could resonate across 135 markets, from vineyards to cleanrooms, without resorting to a dull, one-size-fits-all
approach. A straightforward product demo wasn’t an option—too many industries, too many use cases, too little budget to film them all. How do you make a highly specialized B2B solution stand out while keeping it universally relevant?

Solution:
You don’t explain it. You play it. Inspired by Echo’s role in seamlessly connecting measurement
instruments, the campaign turned to the ultimate metaphor for harmony: music. A full orchestra brought the concept to life, visually and sonically, showing how Echo orchestrates precision across industries. A flexible Echo Launch Toolkit let each market fine-tune their approach while staying
in sync with the bigger picture. The result? A B2B campaign that didn’t just communicate —it struck a chord.