UR Cookies in Swiss Style Visuals

Brand Overview
UR Cookies began with a simple passion for baking and the joy of sharing sweet moments with people. Founded in 2021 as a home kitchen experiment, it has since evolved into a brand specialized in creating high-quality cookies with innovative flavors.
From the very beginning, the brand has embraced the best ingredients as its core philosophy, focusing on developing traditional recipes while introducing new flavors. UR Cookies has expanded from selling products in Virginia, USA, to entering the Kuwait market, while maintaining the handcrafted nature of every batch, ensuring warmth and delight in every bite.
Project Details
The project is a series of creative designs executed in the style of the Swiss School of Design, aimed at raising awareness of the brand’s products and highlighting their variety and quality.
The visuals focus on presenting the products in a clear and direct way, using concise typography and a minimalist approach that reflects the brand’s playful and cheerful personality.
Design Style (Swiss School)
Red was chosen as the main color because it symbolizes:
- Delicious food.
- Love and chocolate.
- Energy and fun.
The project applies the Swiss Style of Design, a school known for:
- Simplicity and clarity.
- Visual balance through strong typography and clean grids.
- Product-centered focus with direct and inspiring text.
This approach has been implemented in:
- Poster designs.
- Packaging concepts.
- Social media visuals.
Creative Concept
The brand represents chocolate, happiness, and joyful moments.
This project emphasizes a series of fun and minimalist designs that bring the products closer to people, making them memorable while reflecting their high quality.
The outcome: contemporary, concise advertising visuals based on Swiss Style, using red as a defining element to connect UR Cookies with happiness and indulgence.